A plan solutions improves data management capability within leading data driven media agency

BACK

When you have many different clients, data sources and reporting needs and one centralised platform and interface how do you manage your data?

Essence had a very complex data challenge one system addressing different requirements for different teams and concerns around the quality of the data impacting revenue and reporting. After a number of attempts to rectify the issue A plan solutions were hired to identify and implement a solution that would stick

Design

Combining a number of discipline and techniques a holistic approach was taken to identify and address the data related challenges and opportunities that had been identified.

Delivery

  • New data management capability defining and rolling out new data management roles and responsibilities across the company.
  • Creating web based data dictionaries for all teams to have a common understanding of the data that resides in the reports
  • Automated data checks in the system to improve the quality of the data
  • Clear delivery roadmap and improved working practices with technology and product teams

Success

  • Successfully rolled out an automated media planning solution that have been called complex for years and never been attempted saving 75% time setting up media campaigns
  • Improved adoption and usage of campaign management tools through improved data quality and revised training material creation and delivery programme

Are u experiencing data translation or reporting challenges contact A plan solutions to discuss how we can help.

I worked with Aiesha on an ambitious programme to uplift data quality performance. Aiesha was instrumental from the very start. She provided insight at the programme set up the stage, then led on some of the more important workstreams. I was impressed with her ability to strike up relationships with stakeholders at all levels. She is also great at ”joining the dots” to ensure alignment across teams with competing deliverables. An asset to any team. Looking forward to work with Aiesha again!

Arron, Programme Consultant, Leading Data-driven Agency